The good news and the bad news:
The good news is that getting visibility online and social media marketing is cheap and limitless. There are billions of people on various social media outlets that we can connect with across the world.
The bad news is that there are billions of people on social media outlets that we can connect with across the world.
Our voice often gets drowned out because of the number of people.
So, how do YOU stand out?
Here are 25 ways to boost your visibility and build your personal brand online:
- Continually grow your network. Well, duh. Sounds simple, but are you making new connections daily? When I started building my online presence, I went from 80 Facebook friends to 2000 in about one year’s time. Be intentional about making connections.
- Stay in touch. Once you make the connection, that isn’t really enough. Social media is a great way to keep in touch with people, but you have to put effort into it. Regularly like and comment on posts. And, send personal messages on your friends’ birthdays rather than posting to their wall.
- Be fun. People don’t come on social media for negativity. Well, maybe some do. But, for the most part, people come on because they are bored. So, entertain. Be fun, exciting, inspiring, and educational.
- Stay engaged. As you like, comment, and share others’ posts, they will do the same for you. This not only builds your relationship, it gets your posts seen by more people.
- Do live videos. Live videos not only build your know/like/trust factor exponentially with your audience, they are hot. They get priority in the Facebook world. And, most people prefer watching a 5-minute video versus reading a 1000 word blog post.
- Groups and forums. Start building relationships in groups and forums that are of interest to you. Now, don’t be like the weird, spammer who drops links and that’s it. Make real relationships. I’ve become pretty close with some people that I’ve met through mutual Facebook groups. Some have even become customers of mine.
- Be predictable. Show up! Regularly. People will get used to seeing you, and better yet they will look for you. You can’t post every day for a week straight and then ghost out for a week. Sorry but, people will quickly forget about you and move on.
- Add value. When you are adding value (in the form of entertainment, education, or inspiration) people will want to see your posts. You don’t need to pitch often if you are adding value because people will start coming to you rather than you chasing them.
- Try everything. Don’t just post videos. Or, just post pics, Or, just post clever one-liners. Do ALL of that. Some people like to see pics. Some people will never watch any videos. You have to have a little mix of everything to appeal to more people.
- It’s not about you. Remember, talking about and selling yourself is fine and good, but people want to talk about them. Ask questions, get to know THEM.
- Be vulnerable. Just be a real person. Facebook tends to be a highlight reel. Show the real and raw you sometimes. Chances are there is someone out there who can relate.
- Be an expert. You don’t need to know everything about your business. You only need to know 1% more than your audience. Show off that 1% and build your authority.
- Be real. What sounds better? “OMG! I found the most amazing XYZ ever!!! If you don’t have it you’re missing out. PM me if you want one!” or “So, I finally tried XYZ. I was totally skeptical, but I was surprised that it helped me ____!”
- Be human. Did you make a mistake because you are human? Don’t hide it, share it! Then we all know we are in this together.
- Have personality. Let your personality shine. If you are funny, be funny. If you are sarcastic, be sarcastic. Bond over the oddities that you have in common with your online friends.
- Create curiosity. Don’t announce your price, link, tax, shipping, and the kitchen sink when you are promoting. Give enough info that your audience wants to ask for the rest. Something like, “Well, I guess I don’t have to use mascara anymore,” create curiosity without giving away your secret. Otherwise, they will think they have everything they need to know, or they will forget to ask you again. Social media is extremely fast moving.
- Repel the wrong people and attract the right ones. Some people aren’t going to like you. That’s okay. We have to repel the wrong ones in order to attract the right ones.
- Support others. Give what you want to receive. If you want people to share your posts, share theirs. Live the abundance mindset.
- Keep creating. The more you create, the faster you get better. If you want to speak, do videos. If you want to write, publish blog posts.
- Collaborate. Find people whose audience is complimentary to yours and “trade” networks. Guest post, do a video interview, live stream in each other’s Facebook group, etc.
- Ask for referrals. Ask your friends, family, and current customers for referrals. Keep building that network.
- Be everywhere. While it’s important to focus on one social media outlet, you can at least repurpose your content to be posted on multiple social media sites. Some of your audience may not be on your favorite outlet. Meet them where they are.
- Post at varying times. You will want to post sometimes in the morning, sometimes afternoon, and sometimes night. Timing matters.
- Post multiple times. If there is something that you really want your audience to see, make sure you post about it more than once. And, in multiple different ways.
- Be consistent. Have the same photo, name, and description across all social media sites. It may seem redundant, but it’s not. You will get lost in the mix if you aren’t showing up consistently.
You’re right, it’s a lot of work
Becoming seen and known online is totally possible, but you have to hustle. So, it really comes down to: how bad do you want it?
PS – If you want to grow your business on Facebook, but you don’t have a huge ad budget, then you need to be doing Live videos. Take the FREE 30-Day Facebook Live Challenge.
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