We all have those Facebook friends who non-stop post about their incredible, life-changing, jaw-dropping, absolutely-must-try Direct Sales product and opportunity.
Actually, I was one of those friends. Yup. I admit it. I am a recovering spammer.
A few years ago, I joined a Direct Sales/MLM/Network Marketing business. It was the first time I had ever done anything like this, and I was super, super excited. Like, drunk-off-the-kool-aid excited.
So, I started telling EV-ER-Y-BOD-Y. Partially because I was SOOOOOO excited. And, partially because that is what I was being trained to do by those who were already in the biz.
That “blasting” method worked for a little bit, and then I hit a wall. And, I also started noticing and feeling like people were actually avoiding me. Eek!
I wanted to grow my business, but to be honest, I was clueless as to what running an online, legit business actually meant. So, being the studious type of person that I am, I started researching.
Like, obsessively researching. Because I am a nerd like that.
And, here is what I found.
Chances are there are like at least 20 people you know who are already promoting the same products as you. Or, something similar. So, when your long lost high-school friend finally decides that she is ready to try that shake/skincare/mascara/leggings/whatever, she has to make a choice as to who to contact.
And we have to remember that the average person thinks of themselves as… well… average.
Even if you have the most incredible, amazing, jaw-dropping product and/or opportunity, the results can sound really unattainable to the “average Joe.” Or, shall I say, average Sally?
So, average Sally FINALLY decides that she want to try that amazing, incredible product and she has to make a choice as to who to contact about getting more information and purchasing.
Average Sally is going to contact average Suzy. NOT, above-average, blow-your-freaking-mind, my-life-has dramatically-changed-and-is-completely-unrecognizable Margie.
Because Sally likes Suzy. She can relate to her. She trusts her because they are alike.
Look, sound, and act professional and legit. Because you are.
Personal branding also allows you to open up new income streams. So, if you have a shitty month (which happens, because this is commission-based SALES!) you aren’t totally screwed.
Finally, don’t give away all your secrets. If you do, no one will ever have a reason to ask you anything. Less is more when it comes to sales.
Brand yourself and not your company.
People are no longer afraid to ask me about the products or business. I don’t feel like they are avoiding/unfriending/unfollowing me anymore. I actually get screenshots of other consultants’ facebook posts on a pretty regular basis and they are saying “I want this product that my friend is promoting, but I want to buy it from YOU.”
Personal branding and real, actual marketing has changed my business so that people now schedule meetings with me (rather than me chasing, spamming, and crossing my fingers and toes hoping that someone wants to hear about what I do.)
I really, really like our products. Duh! But, I’m not like this is the end all, be all. I am just honest. And, average. And, normal. Well, sort of…
PS – Do you have an MLM that has hit a wall? Send me an email at firstname.lastname@example.org with the subject “MLM Personal Branding” and I can give you some tips on taking you and your business to the next level!
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