Re-purposing is taking one piece of content (in this case, a Facebook Live video) and turning it into multiple pieces of content.
For example, you can transcribe a live video into an email and a blog post. Then, share that article to Instagram, Pinterest, Twitter, etc.
You can also take that video and upload it to YouTube. The audio from the video can be pulled and turned into a podcast.
The possibilities are endless.
The more spaces that you are showing up in, the more people will see you and what you have to offer. It’s that simple.
This is basically writing out what you talked about in the video. You can easily turn your video into an email and deliver value to your list in that way.
Then, take one or two amazing points or lines from the video and turn it into a tweet or social media post.
Beef up the topic a bit for a blog post and now your content is searchable on the internet.
You can download your Facebook Live video and upload it to YouTube. Once you finish your broadcast, you can simply hit the little arrow at the top of your screen and save it.
If you forget to download your Live video after your broadcast, you can also download past broadcasts from your laptop. Click on your video, then click on the three dots in the upper right-hand corner of the video. There will be an option to download.
Once your video is downloaded, you can upload it to YouTube. Not only is YouTube one of the top search engines on the internet, it also gives you a link so that your video is much more shareable.
If your video topic is an FAQ, even better. Rather than constantly answering the same question(s), you can simply send the video link. This works great for teammates, potential clients, and current clients.
YouTube also allows you to edit the video for free, so you can cut out irrelevant clips, and add music and text.
If you have a podcast, you can convert the MP4 video to MP3 audio and add it right to your episode list.
While you want to be everywhere, you don’t have to come up with new content for every platform.
When you repurpose your content, you can take one 5-minute video and easily get 10 different pieces of content. And, keep that video in your back pocket to save you time when you are asked the same question often.
Got questions? Comment below. Happy re-purposing!
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