5 Steps to Create a Virtual Challenge to Get Leads & Grow Your List

By Bridgette Petrino | mompreneur

Aug 21
challenge leads list growth

Hosting challenges online are an effective way to grow your list and get warm leads.

I’ve hosted a handful of challenges and here are the five steps to creating and hosting a successful challenge.

Step 1: Topic

First, decide on a topic. Well, duh. But, it’s easier said than done.

Think about how you want your audience to feel at the end of your challenge. What success do you want them to have? From there, you can pick a name for your challenge based on the outcome that you want them to have.

For example, the 5-Day Challenge that I host for moms who are feeling lost is called the Brave & Bold Challenge. Because that’s how they want to feel at the end of the five days.

Step 2: Length

Next, decide on the duration of your challenge.

How long will it take for your audience to see success? Five days? Ten days? Thirty days?

There are pros and cons to shorter challenges versus longer challenges. Shorter challenges are quick, but sometimes it may be difficult to see progress in such a short time.

Longer challenges increase chances for success, but many people start off strong and dwindle off after a week or two.

Keep this in mind when deciding on the length of your challenge.

Want me to walk you through creating and hosting a challenge plus write out the emails for you? Click here.

Step 3: Promote

Once you have your topic and title, you can immediately start promoting. Start gathering email addresses! Don’t wait until you have created the challenge.

The best way to collect email addresses is to have this automated, but it doesn’t have to be. You can even do a Facebook live video and tell people to send their email address if they want to be entered.

For ideas to promote further: check out this article.

Step 4: Create

As you are promoting, you can start to come up with the daily activities. Again, you will probably want to automate this, but it’s not absolutely necessary.Create affiliate links for tools they might need. The easiest way to do this is an automated email campaign.

Be sure to create affiliate links for tools that you are recommending. You can become an Amazon affiliate for free.

I always like to add friendly competition to keep my audience engaged. So, I create a spreadsheet for challengers to track points for activities completed. Winners will get bragging rights, free coaching sessions with me, and sometimes even prizes.

You can even ask other businesses to sponsor your challenge and offer a free sample of their product as a prize. Ask them to promote your challenge to their list. Then, you are trading networks and it’s a win-win.

Step 5: Convert to customers.

Before the challenge is over you will want to create an offer. What is the next step for your audience? Maybe it’s to work with you? Maybe you have the perfect program for them?


Online challenges give you the chance to grow your list and give your audience “small wins.” This positions you as an expert.

Because you are going through the challenge together your know/like/trust factor is increased and your cold leads are now warm leads.

And finally, once the challenge is over keep it as an evergreen program that people can go through at any time. You can still use this it to build your list and get new leads even after it’s over.

Want me to walk through and write a challenge custom for you and your list? Click here.

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About the Author

Bridgette is Founder and CEO of Mommy Needs a Timeout. She empowers moms to reconnect with their identities OUTSIDE of being a mom, without the guilt.

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