Lately, the case is being made to use Facebook LESS. And, I agree, staring at your phone all day is NOT healthy. But, there are some really great benefits from social media, and Facebook Live can actually be really beneficial.
If you aren’t already using Facebook Live, you need to be. Whether or not you own a business, Facebook Live is hot. And, check out this post for 8 Ways Facebook Live Can Improve Your Life.
Okay, so now that you know WHY you ought to use Facebook Live, here is HOW…
Oh, and don’t worry. All that you really need to shoot a video is Facebook, the internet, and your phone or laptop.
For any video, there are three simple steps to clearly deliver your message.
Introduce yourself in case people are sharing your videos (and hopefully, people are sharing them!) And then, introduce the content.
Example: “Hey guys! My name is Bridgette Petrino, founder of Mommy Needs a Timeout. Today, I am going to tell you how you can create an amazing Facebook Live video in three easy steps.”
Give your valuable information.
Example: “Step one is to introduce yourself, etc.”
Here is where you wrap up your message by giving your viewers a clear “Call to Action.” Be direct. If you included a link in the description, point to it.
Example: “If you are ready to start creating your own amazing Facebook Live videos, join the free 30-day challenge at www.bridgettepetrino.com/livechallenge”
The best thing about live videos is that they don’t have to be perfect. They are real, and that’s why they are so popular. So, have fun with them, let your personality shine, and move forward imperfectly.